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Yellow Day Success

3rd September 2012

After promising to raise awareness of meningitis and help two local fundraisers, the Prospect Shopping Centre’s yellow day was a huge success on Saturday.

Graham Meyerhoff and Craig Parker, who will set off to climb Kilimanjaro for the Meningitis Trust on September 20, raised over a staggering £1060.00 at the centre’s yellow day and gave away 500 signs and symptoms cards to shoppers.

A few months ago the centre manager, Lee Appleton, was amazed at their determination of raising funds and awareness and wanted to help them reach their target, which was originally £4,000. Their fundraising now stands at over £8,000 so Graham and Craig have set their sights on reaching £10,000 thanks to the boost from the Prospect Shopping Centre.

Over 30 stores joined in with the fun by either dressing in yellow, giving away balloons, asking for donations and even handing out signs and symptoms cards.

As well as hosting the day the centre was determined to help the climbing duo reach their new target and also donated £350. The centre hired a face painter for the children and the managers of the Early Learning Centre and Games Station donated their lunchtime and dressed as Star Wars Stormtroopers for shoppers to have their picture taken with.

Amy Hopkin, who lit the Olympic cauldron in West Park on Monday 18 June, came along to show her support. Shoppers were able to hold Amy’s Olympic torch and have their picture taken with her. The photographs raised over £130 alone. This was possible thanks to Kevin Richardson who donated his skills as a photographer for five hours.

Graham Meyerhoff, who is the manager of Goldsmith’s in the centre and is taking on the African challenge for the Meningitis Trust was thrilled by the day: “We had a really successful day on Saturday. There was a great atmosphere in the centre and it felt like even more of a community with all of the stores coming together for the same cause.

“Craig and I were amazed by the support we received from my colleagues in the centre and the members of the public, for example on Monday morning I had one gentleman come to see me after seeing our story in The Hull Daily Mail and he gave me a donation of £20.

“I would like to say a very big thank you for everyone who took part in the day. These donations have certainly given me the determination to make it to the top of Kilimanjaro” Graham finishes.

As the UK heads into the peak season for bacterial meningitis the Prospect Shopping Centre hoped that the yellow day, along with raising funds, would help to raise awareness of the disease. Lee Appleton said: “Every day thousands of people come through our doors and I saw this as a great opportunity to raise awareness. I was shocked to hear that there are 38 people each year in Hull fighting the impact of meningitis and it can kill in just four hours. This is why we were determined to help. It was amazing to see everyone come together to support Graham and Craig, I would like to thank everyone who took part in the day”.


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