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Budding designers given career-shaping opportunity to rebrand shopping centre

15th January 2015

Lee Appleton, Centre Manager at Prospect Shopping Centre, with Hull School of Art and Design students l to r Corey Loftus, Jacob Parker and Ryan CarterProspect Shopping Centre is calling for budding graphic designers from the region’s creative communities to submit ideas on how they would rebrand the Centre.

The designers will be given to opportunity to present their ideas to Prospect Shopping Centre, demonstrating their abilities to create a high-quality design which will appeal to visitors to the Centre. Designers have been invited to attend a brief at Prospect Shopping Centre on Thursday, January 22nd from 12.30pm to 2.30pm.

Prospect Shopping Centre decided to appeal to the East Yorkshire’s graphic designers to give them an opportunity to work on a high-profile project which will boost their employability.

The Centre’s current branding involves a dark blue background with a swish above the logo, which has become synonymous with Prospect Shopping Centre.

Lee Appleton, Prospect Shopping Centre Manager said: “To tie in with the Centre’s 40th anniversary, we decided to give a designer the opportunity to hone their skills and completely refresh the Centre’s brand.

“As a Centre with the community at heart, we wanted to give the opportunity to some of Hull’s talented designers to create something innovative and professional which will be seen by millions of shoppers.

“This is a career-shaping opportunity for these budding individuals to add a high-profile project to their portfolio.”

The successful applicant will not only have their design rolled out across the Centre, but they will also receive £500 worth of Curry’s digital vouchers, a guest blog spot on Prospect Shopping Centre’s website and a week-long placement at Mercury, an award-winning East Yorkshire-based marketing and design agency, to complete the rebranding design.

The shopping centre is also extending the opportunity to Hull School of Art and Design students, who have been raring to enter the competition.

Hull School of Art and Design student Jacob Parker said: “This is a once in a lifetime opportunity for anyone as it gives people looking to break into the graphic design industry a chance to be part of such a huge project.

“A lot of students in my class are raring to enter this competition and we are looking forward to honing our creativity.

“To win this competition would help me to find a job in something I have a huge passion for and the opportunity to work with a design team on this project is brilliant.”

Fellow Hull School of Art and Design student Ryan Carter said: “Branding is a really interesting aspect of graphic design and it has been a focus for us throughout our studies.

“To be able to design a complete rebrand for a shopping centre like Prospect Shopping Centre is a huge opportunity for us to show our creative skills and see our work realised.

“Our assignments have been based on this topic, so to be able to have the opportunity to enter something towards a real project would be fantastic.

Lee added: “The final rebranding will need to demonstrate their full range of abilities, whether they are studying at college, recently graduated from University or even looking to break into the design industry.

“There is a large pool of talented graphic designers in the region and we are looking forward to seeing what they have to offer.”

Anyone who wishes to enter a rebranding proposal can fill in a form on Prospect Shopping Centre’s website with a description of their initial ideas and examples of the rebranding artwork.

To express your interest, simply fill in the contact form and we will be in touch with full details: https://www.prospectshoppingcentre.co.uk/contact-us/

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