Prospect Shopping Centre recently won the Business in the Community Award in the Hull Daily Mail’s Pride of East Yorkshire Awards for pioneering the rooftop allotment and for its continual charity fundraising efforts.
Lee Appleton, centre manager, said: “The level of support and positive feedback has been absolutely overwhelming and this award is testament to the time and effort invested into making it a success.
“Our team have all rolled their sleeves up and really dug in to get this project off the ground and we are all proud to be growing fresh produce that is donated to some of the city’s most vulnerable people. The sense of pride and achievement we are enjoying as a result of providing the local community with such a valuable resource is unbelievable.
“The centre has long been committed to founding environmental schemes and has won awards in the past for its eco-friendly initiatives. It is extremely satisfying to have been able to generate a space where the community can work together to create a more sustainable environment.
“The aim is to give people the opportunity to feel a sense of pride and achievement when their crops flourish and also to encourage people to think about how food is produced from field to fork. Buying locally grown produce has never been more important and it is hoped that the allotment will mean we can provide some of our food outlets with fresh, tasty and seasonal vegetables.