One of Hull’s most community focused shopping centres is transforming a section of its food court into a magical Easter Garden to kick off the school holidays.
Hop Into Prospect will return for the second year to see Prospect Centre play host to the Easter Bunny in its strEAT foodcourt, where little shoppers will be able to be photographed with the bunny and then take home some sweet treats among a range of other activities.
Last year, the popular event resulted in a 32% increase in footfall, as well as a 53% increase in sales within the foodcourt. The centre’s is hopeful this year’s event will yield the same results.
The launch event will be held on Good Friday, between 12.30pm and 2.30pm and the Easter Bunny will also return at the same time on Tuesday, March 31, although various other activities will be available in the garden all weekend.
Lee Appleton, centre manager, said: “Our Easter events have always been extremely popular in the past and this year our aim is to create an even bigger buzz around Easter to keep children entertained for longer and increase customers’ dwell time within the centre in order to benefit retailers too.
“We understand the difficulties parents face with finding affordable activities to keep children occupied during the holidays and with Easter falling early this year we wanted to offer families something enjoyable to do both during and after the bank holiday festivities have come to an end.”
As well as the Easter Bunny, the Easter extravaganza weekend will also feature a “Guess the name of the Easter Bunny” competition and various arts and crafts.
Admission to Hop Into Prospect is free, however visitors will be encouraged to make a charitable donation to raise money for the shopping centre’s nominated charity, Mr Hoggle Doggle, a free toy rehoming service to children living in Hull and the Humber region affected by disability, illness and deprivation.
Mr Appleton added: “Easter can be an expensive time of year for some and we pride ourselves on being able to offer city centre visitors an affordable action packed calendar of events all year round.
“The people of Hull are extremely generous when it comes to charity and I have every confidence that we will be once again overwhelmed with their generosity when it comes to supporting our chosen charity on the day.”