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Shopping centre has more than 8 million visitors in 2014, with a little help from Santa’s elves

2nd January 2015

Elves2A Hull shopping centre smashed the eight million footfall barrier in 2014, making it the busiest year in the Centre’s 40 year history.

Prospect Shopping Centre has seen one of its most successful years yet through opening up a range of new stores to appeal to everyone, as well as organising a number of events aimed at driving footfall to the Centre.

Increased consumer confidence and the introduction of the new stores has resulted in the Centre being fully occupied ahead of the festive period.

Prospect Shopping Centre Manager Lee Appleton said: “Our footfall figures have indicated a huge increase in consumer confidence over the year, with most of our stores reporting an impressive increase in sales.

“We have now had the foodcourt back for a year, which has seen impressive levels of footfall, and the introduction of high-quality stores such as Bolo has resulted in the Prospect Centre getting on track to smash the eight million barrier for footfall in 2014.

“As consumer confidence continues to grow, we are hoping that this will carry over into 2015, starting with the post-Christmas sales.”

The return of the foodcourt under the guise of strEAT foodcourt has had a part to play in the increase in footfall and stores such as niche boutique Eden and high quality clothing store Bolo have provided visitors with a wide range of choice.

Prospect Centre has also organised a number of events over the year to help drive footfall and provide visitors with a unique experience when they shop.

The Centre set up a number of events to celebrate its birthday, including setting up a fashion photography studio to determine the male and female Faces of Prospect from the community, as well as a free party and trick or treat hunt around the Centre during Halloween for children.

Zombies even roamed the Centre during Halloween – an experience completely new to shopping centres in Hull.

Throughout the festive period, elves have also been handing out golden envelopes to shoppers with surprises inside, including prizes and exclusive vouchers offering discounts in Prospect Centre stores. Prospect Centre gave away more than £2,000 in prizes during its #12daysofProspect campaign.

Lee continued: “We acknowledge that shopping is not just a necessity anymore, it is a social occasion for many and we have accommodated this by introducing a number of fun events over the year.

“The zombies we brought to the Centre, as well as the elves handing out golden envelopes have all been good contributors towards smashing our footfall targets and we are delighted with the results.”

A Hull shopping centre smashed the eight million footfall barrier in 2014, making it the busiest year in the Centre’s 40 year history.

Prospect Shopping Centre has seen one of its most successful years yet through opening up a range of new stores to appeal to everyone, as well as organising a number of events aimed at driving footfall to the Centre.

Increased consumer confidence and the introduction of the new stores has resulted in the Centre being fully occupied ahead of the festive period.

Prospect Shopping Centre Manager Lee Appleton said: “Our footfall figures have indicated a huge increase in consumer confidence over the year, with most of our stores reporting an impressive increase in sales.

“We have now had the foodcourt back for a year, which has seen impressive levels of footfall, and the introduction of high-quality stores such as Bolo has resulted in the Prospect Centre getting on track to smash the eight million barrier for footfall in 2014.

“As consumer confidence continues to grow, we are hoping that this will carry over into 2015, starting with the post-Christmas sales.”

The return of the foodcourt under the guise of strEAT foodcourt has had a part to play in the increase in footfall and stores such as niche boutique Eden and high quality clothing store Bolo have provided visitors with a wide range of choice.

Prospect Centre has also organised a number of events over the year to help drive footfall and provide visitors with a unique experience when they shop.

The Centre set up a number of events to celebrate its birthday, including setting up a fashion photography studio to determine the male and female Faces of Prospect from the community, as well as a free party and trick or treat hunt around the Centre during Halloween for children.
Zombies even roamed the Centre during Halloween – an experience completely new to shopping centres in Hull.

Throughout the festive period, elves have also been handing out golden envelopes to shoppers with surprises inside, including prizes and exclusive vouchers offering discounts in Prospect Centre stores. Prospect Centre gave away more than £2,000 in prizes during its #12daysofProspect campaign.

Lee continued: “We acknowledge that shopping is not just a necessity anymore, it is a social occasion for many and we have accommodated this by introducing a number of fun events over the year.

“The zombies we brought to the Centre, as well as the elves handing out golden envelopes have all been good contributors towards smashing our footfall targets and we are delighted with the results.”

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