Shopping centre beats off stiff competition from businesses across the city to be crowned winner of children’s hospice charity challenge

12208774_10156220341585506_3458937453451427984_nOne of Hull’s busiest shopping centres has won a charity challenge after going head to head with businesses across the city to raise money for children with a wide variety of illnesses in the community.

Prospect Shopping Centre raised more than £1,500 for St Andrew’s Children’s Hospice after completing the Your Inspired Charity Challenge, which, from an investment loan of £100, provides an opportunity for businesses to prove they can outwit each other using their fundraising flair.

The fundraising task not only saw the centre come up against St Stephen’s, but also Tesco, Hemingway Bailey, EYMS and De Vere Urban Resorts to see who could raise the most during October for the Grimsby-based hospice, which provides free care for children with life-limiting illnesses in Hull and the East Riding.

“We are absolutely delighted to have won the charity challenge,” says Lee Appleton, Prospect Centre manager. “Every penny raised for this fantastic cause is extremely precious to the children and families it helps and we’re so grateful to St Andrew’s for giving us such a great opportunity to take part.

“Supporting the community has always been very important to the centre and I’m extremely proud of the Prospect team and our retailers for pulling together to organise an action packed month that we all had stacks of fun taking part in.

“We might be vying for footfall all year round, but businesses in the city are first in line to pull together for the greater community, a quality which makes me proud to work in Hull.”

The Centre’s charitable efforts included tombola’s, raffles and bake sales, followed by a brave member of the security team baring all for a sponsored chest wax, a silent disco and a chilli challenge, where contestants were faced with eating a hot, fiery and nuclear chicken wing in the fastest time possible.

The centre management team also volunteered to be locked up in medieval style stocks to be hit with wet sponges and a 30 ft long, Rugby World Cup-inspired, bungee run had been planned for half term, but despite being rained off Prospect Shopping Centre still managed to race ahead of its fundraising target.

Jane Whenham-White, head of income generation at the hospice, said: “The people in this region have a reputation for being enterprising and go-getting types and yet again they haven’t disappointed.

“We need to raise £3.5m each year to maintain the services within the adult’s and children’s hospices and this is all made possible by their support. Our challenge to those taking part was to be ambitious, bold and daring, be creative and above all, be inspired and those are the exact qualities each and every one showed and for that we are extremely grateful.”

Lee Appleton was presented with the trophy by Dean Windass at the Inspired awards evening, which was held on Tuesday to celebrate the participants achievements.

To sign up to the Your Inspired challenge or to find out more, contact Adrienne Hodgson on 07730 748519.

Shopping centre celebrates frighteningly good footfall figures following Halloween

12193514_847385578692260_5435189877621600725_nProspect Shopping Centre is delighted to report a further increase in Halloween footfall figures this year, following from an exceptionally busy day on October 31st.

With in excess of 31,000 visitors to the Centre on the day, footfall increased by 20.2% on the previous week and was 5.5% up on Halloween 2014. With the events hosted in the Centre’s strEAT foodcourt, CPL Foods benefited from a 45% increase in footfall within their demise on the day and 6%increase in sales, with the highest footfall being achieved at 2pm when the event launched.

Nightmare on Prospect Street was launched last year and was hugely successful, resulting in the campaign being shortlisted for a prestigious Purple Apple award.

The year’s series of events, dubbed Nightmare on Prospect Street II, saw the return of our spooktacularly successful Little Pumpkins Party, a free fancy dress party for children of all ages. The trick or treating around the centre and broomstick flying lessons were just some of the afternoon’s key highlights before darkness fell and things got a whole lot more scary.

We wanted to give the student scare-seekers of Hull a truly original experience – one which they wouldn’t find anywhere else in the city. Drawing on our unique status as being one of Hull’s most haunted buildings, we transformed the strEAT foodcourt into an eerie cinema that played back-to-back horror movies after the centre had closed, right through until the witching hour.

The event was extremely popular, with more than 70 students donning freakish fancy dress crossing the threshold over the course of the evening. From the feedback we received, it appears most people had heard about the event through flyers our marketing team handed out at colleges during the morning and lunchtime rush, as well as all the students who received it under their bedroom doors in their halls of residence at the University of Hull. Others mentioned they had seen their friends were attending through the event we set up on Facebook.

Everyone received free popcorn upon entry and was able to relax on giant beanbags as they settled down for the scary screenings, all of which had been voted for by the public in the weeks running up to Halloween on a Facebook poll. The event saw us team up with CPL Foods to offer a series of £10 sharing meal deals in strEAT foodcourt, as well as a KIDS EAT FREE* incentive for children accompanied by an adult purchasing a full price meal.

It was an action packed day to say the least and we are already gathering very positive feedback from retailers, who noticed how busy their stores were as a result of the Halloween events!